Sixteen years leading growth and media teams, building full-funnel campaigns across paid, owned, and emerging channels, and proving what every dollar returned.
Full-funnel campaigns across email, SMS, affiliate, and social: owned and paid channels working together so spend compounds instead of leaking.
Getting your message in front of the right people at the right cost, across CTV, digital audio, display, search, and social.
Building and leading marketing teams and agencies: hiring for potential, developing talent past what they thought they could do, and shipping as a unit.
Rebuilt a post-bankruptcy brand's paid media, uncovered the customer it didn't know it had, and drove $30M in first-ever CTV sales with 66% acquisition growth.
Read the case →Built the marketing org from one person to twelve and made Alien Gear the #1 holster brand in the country, a five-year run that ended in a $100M acquisition.
Read the case →Replaced three agencies and rebuilt performance marketing: a 320% holiday ROAS lift and $11M in incremental in-store revenue through BOPIS and Google LIA.
Read the case →A Warner Bros. licensing play paired with a data-driven retention engine drove an 82% return rate and 47% repeat purchases within 90 days.
Read the case →A unified performance strategy across North America, Europe, and Asia-Pacific: +21% global ROI and an 18% cut in cost per acquisition.
Read the case →Revived a stalled luxury-apparel program with UGC-driven creative and segmented win-backs: +24% new customers in 30 days and 19% of lapsed buyers re-engaged.
Read the case →
I grew up in a small home in Western New York that my great-grandfather built by hand, three generations under one roof. It taught me that things made with care are meant to endure. I bring the same conviction to the teams I lead and the brands I build.
Off the clock: husband, writer, podcaster, lifelong hockey sufferer, and a forever student of history.
More about me →I'm open to the right full-time role. Tell me what you're building and where growth has stalled.
Start a conversation